Discovery week is where we slow down so the rest of the project can move quickly. Five days, a handful of conversations and a clear artefact at the end: a shared understanding of the problem and a direction worth committing to.
Days one and two: listen
We speak to the people closest to the work — leadership, sales, the team answering support emails. We ask what is changing, what is frustrating and what success would look like in twelve months.
Days three and four: sense-make
Audits, competitive reviews and a synthesis of everything we heard. We look for the tension the brand has to resolve and the few ideas that keep returning. This is usually where the project's real brief appears.
Day five: align
We present a short document: the opportunity, the principles, a proposed direction and open questions. No polished design yet — just enough clarity that everyone knows what we are building and why.
“A week of alignment saves months of revision.”
Written by
Amaan Kolaa · Technical Director
